B2B Agri-Food Startup Farmtheory Secures Rs 12 Crore Seed Round Led by Merak Ventures


Farmtheory, a business-to-business agri-food startup, has successfully raised $1.45 million (approximately Rs 12 crore) in its seed funding round, with Merak Ventures leading the investment.

Headquartered in Bengaluru, the company secured $150,000 in March 2020 from Y Combinator.

The funding will primarily be used to scale up operations, focusing on expanding its supply chain, enhancing technological infrastructure, and strengthening the overall supply chain, according to a press release by Farmtheory.

Established in 2019 by Arpit Agarwal and Sakshi Agarwal, Farmtheory caters to the B2B agri-food industry and aims to cultivate a culture that values the produce of farmers while ensuring transparency and trust in the food sourcing ecosystem for all stakeholders: farmers, entrepreneurs, and consumers.

Farmtheory asserts that it is crucial in reducing food waste at its source, increasing farm yields, and delivering high-quality ingredients to commercial kitchens. The company has partnered with 3,000 farmers and has served over 1,500 kitchens since its inception.

Notable players in India’s B2B agri-tech startup landscape include Ninjacart, MeraKisan, Farm 2 Fam, BigHaat, and KhetiGaadi.