• Fresh from Farm bags $2Mn in funding round.

  • The round was led by Inflection Point Ventures and angel investor Ashish Kacholia

  • Fresh From Farm seeks to achieve an Annual Recurring Revenue (ARR) of INR 100 crore by the culmination of the current calendar year.

Fresh From Farm, a burgeoning startup specializing in organic fruits and vegetables, has recently clinched a significant milestone with a $2 million injection in a Pre-Series A funding round. Inflection Point Ventures spearheaded this infusion of capital alongside the notable backing of angel investor Ashish Kacholia.

The newfound financial resources are earmarked for several strategic initiatives pivotal to the startup’s trajectory. Foremost among these is the expansion of its team, which is vital for bolstering operational capabilities and scaling up its service provision. Additionally, a portion of the funds will be allocated towards technological advancements aimed at enhancing the efficiency and efficacy of Fresh From Farm’s operations. Moreover, the startup intends to diversify its product offerings, introducing new lines to cater to evolving consumer preferences and market demands.

This infusion of capital injects momentum into Fresh From Farm’s growth trajectory and fortifies its strategic positioning within the marketplace. In a statement, the startup affirmed that these strategic endeavours are aligned with its overarching growth strategy, poised to propel it towards sustained success and expansion.

At the heart of Fresh From Farm’s value proposition lies its commitment to streamlining the operations of fruit retailers. The startup assumes responsibility for various operational facets, encompassing procurement, handling, sorting, and distribution. By shouldering these operational burdens, Fresh From Farm empowers retailers to direct their focus and resources towards the core imperative of driving sales.

Conceived by visionary entrepreneur Rohit Nagdewani, Fresh From Farm is an online platform offering end-to-end solutions tailored to fruit retailers. The startup facilitates the transformation of fruit vendors into miniature franchises through a meticulous orchestration of procurement, handling, sorting, and distribution processes. This innovative model relieves retailers of operational intricacies and optimizes the sourcing, grading, and handling of fruits, thereby augmenting their sales potential.

Nagdewani articulated, “Our vision of positioning Fresh From Farm as India’s premier fresh fruits company dovetails seamlessly with our aggressive expansion endeavours in the Delhi NCR region.” The startup boasts a robust delivery network spanning over 300+ locations daily. Central to its operational ethos are initiatives aimed at curbing wastage and consolidating demand efficiently, factors underpinning the success of its retailer partners. With sights set on ambitious growth targets, Fresh From Farm seeks to achieve an Annual Recurring Revenue (ARR) of INR 100 crore by the culmination of the current calendar year.

A hallmark of Fresh From Farm’s service offering is its portfolio of over 15 premium products, meticulously curated and delivered directly to retailers’ doorsteps each morning. This approach not only obviates the need for retailers to undertake daily excursions to wholesale markets but also saves them valuable time and resources. By offering a seamless and convenient sourcing solution, Fresh From Farm empowers retailers to focus on nurturing customer relationships and driving sales growth.

In essence, Fresh From Farm’s recent funding triumph underscores the investor community’s confidence in its vision and the startup’s unwavering commitment to revolutionizing the fresh produce ecosystem. Armed with a potent blend of capital infusion, technological innovation, and strategic foresight, Fresh From Farm is poised to carve a formidable niche within the burgeoning landscape of organic produce suppliers.