The Baker’s Dozen Secures ₹33 Crore in Funding Round Led by Wipro Consumer’s VC Arm

The artisanal bakery brand, The Baker’s Dozen, has raised ₹33 crore in a pre-series A funding round, with Wipro Consumer Care-Ventures leading the investment. Other participants in the funding round include Fireside Ventures, Mirabilis Investment Trust, and She Capital.


Speaking to BusinessLine, Sneh Jain, Co-Founder and Managing Director of The Baker’s Dozen shared that they generate nearly 70-80 per cent of their sales through the online channel, and approximately 75 per cent come from the three cities of Delhi, Mumbai, and Bengaluru.


These funds will enable the brand to expand its presence in other metros, extend its geographical reach to tier-1 cities, and enhance its offline footprint. Additionally, they plan to focus on strategic marketing and brand-building initiatives.


Established in 2013, The Baker’s Dozen is renowned for its diverse range of breads, cakes, cookies, crackers, and premixes.


The brand operates as a blend of artisanal bakery and packaged food companies. The distribution expansion will emphasize strengthening the presence of the cakes, cookies, and crackers portfolio.


Since their last funding round, the brand has experienced 2x growth in ARR. They aim to double our business every 18-24 months, with the long-term vision of becoming a ₹500 crore brand within five years.


The Indian bakery industry is growing at a CAGR of 11 per cent, with the premium bakery segment exhibiting even faster growth.


This marks the 11th investment for Wipro Consumer Care-Ventures and the first in the food space.