Hyugalife parent Pratech Brands Secures $6.3 Mn Funding


Pratech Brands, a digital-first retailer and the parent company of HyugaLife has successfully raised Rs 52 crore or $6.3 million in a seed funding round led by Spring Marketing Capital and Stride Ventures. Other key participants in the round include Peak XV Partners‘ Surge Ventures.


According to regulatory filings with the Registrar of Companies, the board at Pratech Brands approved a special resolution to issue 21,77,817 Seed Compulsory Convertible Preference Shares (Seed CCPS) at an issue price of Rs 168.15 each, raising a total consideration of Rs 36.62 crore or $4.4 million. Additionally, the company issued 29,735 partly paid CCPS at Rs 168.15 per share and 1,500 non-convertible debentures (NCDs) at Rs 1,00,000 each to Stride Ventures, raising Rs 15.5 crore.


Stride Ventures and Spring Marketing Capital led the funding round with investments of Rs 15.5 crore and Rs 12.5 crore, respectively, followed by Surge Ventures, which contributed Rs 10 crore.


Other investors who participated in the funding include Oorumane Mercantile, Patni Wealth Advisors, Eco Power Systems, AS Desaai Consultants, AMD Consultancy Services, and individuals such as Nihir Parikh, Dhaval Parikh, Sandhya Shah, Rohan Mehta, Suhagi Parikh, Nimish Shah, Prakash Shah, Nitesh Jha, Simraan Teckchandani, Priya Ujgaonkar, and Karan Jindal.


Pratech Brands has been valued at around Rs 160 crore or slightly over $19 million. The company has raised approximately $9.3 million with this latest funding round.

Pratech Brands is a technology-driven conglomerate focusing on developing consumer brands catering to home and health products, addressing consumer needs through innovation.


One of its flagship brands, HyugaLife, which specializes in health and wellness products, recently secured $1 million in funding from Stride Ventures and Getvantage in January. HyugaLife boasts backing from Indian cricketer K L Rahul and actress Katrina Kaif.


HyugaLife operates under Hyuga Health & Wellness Private Limited and Hyuga Ecommerce Ventures Private Limited, both Pratech Brands Private Limited subsidiaries.


In addition to HyugaLife, Pratech Brands also owns Neesan Ventures and Inaari, natural healthcare brands focusing on female hormones.

Following this latest funding round, the promoters of Pratech Brands—Neehar Modi, Sandhya Shah, Sachin Parikh, Shruti Parikh, and Anvi Shah—collectively hold over 52% of the company. Surge Ventures owns an 18.6% stake, while Spring Marketing Capital has a 9.4% stake.


Pratech Brands reported a significant increase in revenue from operations, growing to Rs 4.87 crore in FY23 from Rs 1.71 lakh in FY22. However, the company’s losses surged to Rs 25.39 crore during FY23 compared to Rs 99 lakh in FY22.