InMobi, Adtech Leader, to Trim 125 Jobs in AI-Driven Restructuring

InMobi, the adtech giant, is embarking on a transformative journey by integrating artificial intelligence (AI) across its operations, a move expected to reduce around 125 jobs, impacting approximately 5% of its global workforce of 2,500. 


This strategic shift underscores the company’s commitment to leveraging advanced technologies to enhance its technological infrastructure, organizational structure, workforce skills, and overall operational efficiency.


The restructuring at InMobi mirrors recent developments at One97 Communication, the parent company of Paytm, where over 1,000 jobs were streamlined in response to the integration of AI-powered automation. 


The overarching objective is eliminating redundant tasks and roles, optimizing processes and ensuring the company remains at the forefront of innovation in the rapidly evolving ad tech landscape.


InMobi’s comprehensive overhaul aligns with broader industry trends that emphasize the integration of AI and automation to drive efficiency and competitiveness.


While the company has not officially responded to queries about the reported layoffs, it is evident that these strategic adjustments are part of a larger initiative to stay ahead in the dynamic digital advertising space.


This move towards AI-driven transformation in the tech industry is not unique to InMobi. Last July, the enterprise e-commerce startup Dukaan made headlines by replacing 90% of its support staff with an AI chatbot, signalling a growing trend towards automation in various sectors.


The shift towards AI is not merely a cost-cutting measure. Still, it reflects a strategic realignment to ensure companies remain agile, innovative, and able to meet the evolving demands of the market.


Adopting AI in the workforce has raised concerns about potential job displacement. However, industry leaders argue that integrating AI is not about replacing jobs but rather about enhancing efficiency and allowing human workers to focus on tasks that require creativity, critical thinking, and emotional intelligence.


Rajeev Chandrasekhar, the Union Minister of State for Electronics, Information, and Technology, dismissed concerns about job loss due to AI in India last November. 


He emphasized the need for the workforce to adapt and upskill to meet the demands of the evolving technological landscape.


Elon Musk, CEO of Tesla Motors, has been vocal about the transformative impact of AI on employment. Musk has warned that AI could be the “most disruptive force in history,” envisioning a future where AI surpasses human intelligence.


While Musk’s warnings highlight the potential challenges, many industry experts argue that AI has the potential to create new opportunities and reshape industries rather than solely leading to job loss.


In conclusion, InMobi’s decision to integrate AI and streamline its workforce reflects the broader industry trend towards embracing advanced technologies for enhanced efficiency and competitiveness. 


As companies navigate this transformative landscape, it is crucial to strike a balance between harnessing the potential of AI and ensuring that the workforce remains equipped with the skills needed for future jobs.


The evolving digital landscape demands adaptability and innovation, and companies that strategically embrace these changes are likely to thrive in the dynamic and competitive business environment.