MyMuse Secures $2.7 Million Funding to Strengthen Omnichannel Footprint in Sexual Wellness Sector

MyMuse, a direct-to-consumer sexual wellness brand, has secured Pre-Series A funding of $2.7 million (approximately INR 22.4 Cr). The funding comes from Trifecta Capital and Kunal Shah, the founder of CRED. This round, comprising debt and equity capital, also saw the participation of existing investors, including Saama Capital, Sauce VC, and Whiteboard Capital.


The capital infusion is earmarked for bolstering inventory, enhancing omnichannel presence, and expanding distribution operations throughout India. MyMuse aims to diversify its product portfolio, augment brand awareness through online and offline advertising, and engage in activations to break societal taboos surrounding sexual health.


Established in 2021 by Sahil Gupta and Anushka Gupta, MyMuse specializes in gender-neutral sexual wellness products. Offering more than 25 products alongside educational content, the startup seeks to challenge societal norms surrounding sexual health.


Sahil Gupta emphasized the robust demand for their popular products, highlighting the unmet need in the industry. He expressed confidence in addressing the fundamental needs of Indians, particularly in tier III cities, where the startup has witnessed substantial adoption.


Anushka Gupta noted the growing community support over the past two years, signifying an increased readiness among Indians to embrace sexual wellness as an integral aspect of holistic well-being.


MyMuse claims a 15% month-on-month growth, serving over 150,000 customers in over 800 cities across India’s tier I, II, and III markets. The startup attributes its success to an innovative and affordable product range, catalyzing growth and acceptance in an outdated and fragmented industry.


Before this round, the Mumbai-based startup raised $1.2 million from investors such as Saama Capital, Sauce VC, Whiteboard Capital, and various angel investors.


In the sexual wellness market, MyMuse competes with other players like Bold Care and Kindly. The Indian sexual wellness segment, valued at $1.1 million in 2020, is projected to reach $2 million by 2030 at a 5.8% CAGR, according to market studies.