No matter how efficiently a startup tries to manage things manually, the right and apt tools are required for sustaining and hacking business growth. One of the most vital tasks while building your startup is to monitor your web and mobile traffic, optimize and take measures to multiply what works. Thanks to some of these affordable analytics tools, this task has become easy and manageable.

You need to invest in these tools for hassle-free working of your organization. Let’s explore a few of the tools:

Analytics Tools for Startups


It is a very interesting tool having a lot of extensive features like visual representation and recordings of user’s clicks, taps and scrolling behaviour, highest targeted pages,  form analysis, feedback, surveys etc. Compatible with WordPress, Magento, Hubspot, Unbounce, Drupal, Squarespace, Weebly and many more.

15 days free trial available

Monthly packages are available as per page views/day

For more details, visit:


Cyfe is a one-stop dashboard for all business statistics including social media, web analytics, marketing, sales, support and infrastructure. It has pre-built widgets used to pull data from popular services like Google, salesforce, LinkedIn, MailChimp and many others.

Free version available. Premium package is available based on per user.

For more details, visit:


This portal helps you compare, monitor, and optimize all your marketing links in one place. It helps you target visitors, monitor broken links, and fraud, track views and conversions and share with clients.

30-day money-back guarantee available | Trial version not available

3 packages available: Medium, Large, X- Large

For more details, visit:

Keen IO


This platform brings embedded analytics i.e. a group of tools for white labelling analytics in your product. It lets you build a great customer experience by building premium analytics for your client. The complete look and feel will be native to your product.

Demo available | Free version under $20 per month available | Pay-as-you-use pricing model available

For more details, visit:

Crazy Egg

Using this platform, you can get all the information you need about your visitors in one report, including favourite content visited on your website, get visitor recordings and get the page tested by A/B testing to know the right usage of colour, image or copy.

30 days free trial available | Demo available

For more details, visit:


Metrica helps you with extensive features like detailed traffic data for desktop and mobile in real-time, discovering their location, and device, gauging return on investment from online marketing activities, understand user group engagement and ad hoc reporting.

Available free of cost | Live demo available

For more details, visit:


It helps you to manage and analyze your apps and mobile games for every platform in one place. This helps app marketers cut user acquisition costs and decrease the time wasted on tiresome tasks. With an easy interface, it lets you track, analyze and optimize. It streamlines ASO workflow, monitors app position in search results and makes the app visible to the worldwide audience

14 days free trial available

Available in 3 packages: Starter, Growth and Business

For more details, visit:

Google Analytics

Google Analytics platform gives you the digital analytics tools needed to analyze data from everywhere. It provides a detailed overview that includes audience demographics, traffic acquisition channels, and bounce rate for individual landing pages.

Available Free | Premium paid plan also available as Google Analytics 360

For more details, visit: