• Superplum’s total funding now stands at a commendable $22 million.

  • The round is led by Erik Ragatz, a seasoned investor.

  • Superplum’s mission revolves around revolutionizing the produce supply chains in India

Superplum, an agritech startup headquartered in Noida, has recently marked a significant milestone in its journey by securing $15 million in its Series A financing round. Spearheaded by Erik Ragatz, a seasoned investor and former partner of the esteemed private equity firm Hellman & Friedman, this round underscores a resounding vote of confidence in Superplum’s vision and potential.

Ragatz’s leadership in this funding round adds to the roster of prominent investors already backing Superplum, including luminaries such as Mark Siegel, Dan Rose, Steve Jurvetson, Rick Kimball, Binny Bansal, and Kabir Misra. This diverse group of investors brings not only financial support but also invaluable expertise and networks, fortifying Superplum’s position in the competitive agritech landscape.

The journey to this Series A milestone began with Superplum’s pre-Series A round in June 2021, where the startup secured $3.8 million in funding. With the latest infusion of $15 million, Superplum’s total funding now stands at a commendable $22 million. This financial backing serves as a robust foundation for the company’s ambitious plans for growth and innovation.

Superplum’s mission revolves around revolutionizing the produce supply chains in India through a blend of cutting-edge technology and robust infrastructure. Since its inception in 2019 by visionary entrepreneur Shobhit Gupta, the company has been steadfast in its commitment to redefining how fruits are cultivated, transported, and brought to market.

Central to Superplum’s approach is its direct-from-farm supply chain model, which leverages proprietary technology and cold-chain infrastructure. By optimizing every stage of the supply chain, from cultivation to delivery, Superplum extends the shelf life of produce, enhances fruit quality, and minimizes food waste. In doing so, it not only benefits consumers by offering superior-quality and healthier fruits but also uplifts the livelihoods of farmers by improving their incomes.

Superplum takes pride in being India’s pioneer premium fruit brand, offering a diverse range of fruits including mangoes, litchis, apples, grapes, cherries, and plums. Its commitment to quality and freshness resonates with consumers, positioning it as a trusted choice for premium produce.

Operating across 22 states in India, including regions like Bihar, Kashmir, and Karnataka, Superplum has established modern sourcing and supply chains for 25 different fruits throughout the year. This expansive reach ensures a steady supply of high-quality produce while empowering farmers across diverse geographical regions.

In terms of distribution, Superplum has strategically partnered with leading online platforms such as Amazon Fresh, Zepto, Swiggy, and Blinkit, catering to the evolving preferences of digital-savvy consumers. Additionally, its premium fruits are prominently featured in major retail outlets like Spar, Metro, Lulu, Modern Bazaar, More, and Trent, as well as select grocery stores in NCR and Bengaluru.

Looking ahead, the infusion of $15 million in Series A funding positions Superplum for accelerated growth and market expansion. With a robust financial backing and a dedicated team, the company is poised to further disrupt the agritech landscape, driving positive change across the entire produce supply chain in India and beyond.