• Shikhar Dhawan is roped in as a partner, investor and brand ambassador.

  • QUE is  aimed at making stylish, premium sunglasses widely accessible.

  • Shashank Saurabh is the co founder of Que

Indian cricket star Shikhar Dhawan has embarked on an exciting journey by teaming up with the innovative eyewear startup QUE, where he assumes roles as an investor, partner, and brand ambassador. This strategic alliance is poised to propel QUE into the limelight, paving the way for a dynamic entry into the market with a range of stylish, premium sunglasses aimed at capturing a wider audience.

Expressing his excitement about the collaboration, Dhawan emphasized QUE’s unique fusion of fashion and functionality. “I eagerly anticipate representing QUE and contributing to its journey of success. Together, we aim to redefine excellence in eyewear, empowering individuals to express their individuality boldly while safeguarding their vision with the utmost care,” he added, underscoring the brand’s commitment to innovation and quality.

Shashank Saurabh, co-founder and CEO of QUE, echoed Dhawan’s sentiments, highlighting the significance of Dhawan’s involvement in the venture. “We are thrilled about this strategic partnership and investment with Shikhar Dhawan, which serves as a robust endorsement of our vision to revolutionize the sunglasses industry, projected to reach $8.6 billion by 2028. Having Shikhar on board not only as an investor and partner but also as our brand ambassador is a tremendous boost for us as we gear up for the launch of QUE,” Saurabh remarked. “We are confident in our ability to establish a solid foundation for our brand with Shikhar’s support,” he added, emphasizing the shared commitment to excellence and innovation.

Dhawan’s collaboration with QUE adds another dimension to his expanding portfolio of brand endorsements and investments. Recently named as the brand ambassador for Svish, a men’s grooming brand, Dhawan has also made an undisclosed investment in the company. Additionally, he has been appointed as the face of the cricket app Crex, with a new advertisement highlighting the app’s growing popularity and Dhawan’s off-field influence.

These strategic partnerships not only signify Dhawan’s growing business acumen but also demonstrate his ability to leverage his popularity and image to benefit partner brands. As QUE gears up for its imminent launch, Dhawan’s association is poised to significantly elevate the brand’s visibility and appeal among consumers, setting the stage for a successful foray into the competitive eyewear market.

In conclusion, Shikhar Dhawan’s collaboration with QUE marks a significant milestone in his journey as a cricketer-turned-entrepreneur, underscoring his commitment to innovation and excellence both on and off the field. With QUE’s innovative eyewear offerings and Dhawan’s influential endorsement, the stage is set for a mutually rewarding partnership that promises to reshape the landscape of the eyewear industry.