Instant Food Brand Yu Foodlabs Raises Funding of Rs 20 Crore in Follow-on Series A Round


Yu Foodlabs, a prominent consumer foods brand, has successfully secured Rs 20 crore in a follow-on Series A round, building on its previous fundraising efforts in November 2022.


Spearheaded by notable investors such as Ashish Kacholia and the Asian Paints Promoter Group, comprising Manish Choksi and Varun Vakil, this round marks a significant milestone for the company.


The infusion of capital, as stated by Yu foodlabs, will be primarily directed towards augmenting its manufacturing capabilities and diversifying into various product categories and market segments.


Founded by Bharat Bhalla and Varun Kapur, Yu debuted in 2021 with instant bowls and has since broadened its offerings to include ready-to-cook noodles, pasta, and natural beverages.


With the successful launch of its natural coconut water last year, the brand is gearing up to fortify its beverage lineup, particularly as summer approaches.


Yu has ambitious plans to expand its footprint and establish a nationwide distribution network within the following year. 


In addition to strengthening its domestic distribution channels, the company aims to consolidate its presence in South Africa, which has rapidly penetrated 2,000 stores nationwide.


Yu boasts a diverse range of distribution channels, encompassing over 6,500 offline stores, online e-commerce platforms, and q-commerce services, catering to consumers across India.


Furthermore, the company is actively serving institutional segments and exploring export opportunities, underscoring its commitment to broadening its market reach and delivering quality products to consumers worldwide.