Supertails funding of $15 million sets it on track for omnichannel presence


Supertails, a comprehensive pet care startup, has successfully raised Rs 125 crore (approximately $15 million) in a Series B funding round led by RPSG Capital Ventures and supported by existing investors such as Fireside Ventures, Saama Capital, DSG Consumer Partners, and Sauce VC.


This infusion of capital will fuel the company’s growth trajectory by expanding its customer base, investing in technological advancements, and enhancing healthcare services, including the development of Supertails Pharmacy, as stated in a recent press release.


Additionally, Supertails aims to leverage these funds to embark on an offline business strategy and construct an omnichannel experience for its clientele.


In November 2022, the company secured $10 million in a Series A funding round, encompassing equity and debt, with Fireside Ventures leading the round. With this recent Series B financing, Supertails has amassed $27.5 million since its inception in June 2021.


Founded by Varun Sadana, Aman Tekriwal, and Vineet Khanna, Supertails is dedicated to meeting the evolving needs of pet owners through its tailored offerings. Its user-friendly app offers many pet products, including food, treats, accessories, and other essentials.


Furthermore, Supertails has introduced a pet pharmacy feature to support pet owners further, solidifying its position as a one-stop platform offering a comprehensive range of pet supplies, online veterinary consultations, behaviour training, and pharmaceutical services.


Despite impressive revenue growth, with operations generating Rs 33 crore during FY23 compared to Rs 7.82 crore in FY22, Supertails also experienced increased losses, rising to Rs 30.6 crore in FY23 from Rs 11.65 crore in FY22, according to startup data intelligence platform TheKredible.


With ambitious growth and expansion plans, Supertails aims to achieve an Annual Recurring Revenue (ARR) of Rs 500 crore within the next two years.


Given the burgeoning pet population in India, estimated at approximately 35 million and growing at a Compound Annual Growth Rate (CAGR) of 15%, with a potential market size of $5 billion, Supertails is poised to strengthen its position as a critical player in the pet care industry.


It competes with other players such as Heads Up For Tails, Goofy Tails, and JustDogs. Notably, Heads Up For Tails secured significant funding, raising $37 million in a Series A funding round led by Verlinvest and Peak XV Partners, emerging as a powerful contender in the market segment.