M&A gets $100 mn allocation by Nazara

Nazara Technologies Limited, a leading gaming and sports media entity, is strategically allocating $100 million over the next 24 months for mergers and acquisitions (M&A) endeavours. This decision comes on the heels of a significant capital infusion amounting to Rs 760 crore (equivalent to $90 million) secured through preferential allotments, attracting investments from prominent entities such as Nikhil Kamath, ICICI Prudential MF, and Plutus Wealth Management, among others.

The company’s investment focuses on acquiring established gaming intellectual properties (IPs), studios, and entities at the forefront of technological advancements, particularly those delving into realms such as web3, virtual reality, and artificial intelligence (AI).

Nitish Mittersain, CEO of Nazara Technologies, remarked, “Nazara has consistently demonstrated notable success through its ‘acquire and scale’ strategy, evident from the substantial post-acquisition growth witnessed in entities like Kiddopia, Nodwin Gaming, and Sportskeeda, among others. The earmarked $100 million pledge stands to amplify our trajectory in this direction. We are particularly keen on fostering investments and acquisitions in gaming studios on a global scale, with a specific emphasis on catering to India’s vast gaming community of 500 million enthusiasts, alongside tapping into the expansive North American market.”
Nazara’s diversified portfolio encompasses various notable entities, including Nodwin Gaming, a pivotal player in the esports domain, and Sportskeeda and Pro Football Network, both commanding significant presence within the sports media landscape. The company’s offerings span the interactive gaming spectrum, with flagship products like Kiddopia and Animal Jam leading the gamified early learning segment, enjoying global leadership positions within their respective niches.

By strategically directing substantial financial resources towards mergers and acquisitions, Nazara Technologies aims to bolster its market position, fortify its technological capabilities, and expand its reach across key geographical markets. This proactive investment approach underscores the company’s commitment to staying at the forefront of innovation within the gaming and sports media landscape while simultaneously capitalizing on emerging opportunities in the ever-evolving digital entertainment ecosystem.