• Reelo, a Customer Loyalty Startup raises $1 Million Funding.

  • The round was led by Gokul Rajaram, an angel investor from Silicon Valley.

  • Company has several noteworthy clients like Jawed Habib, Bikanerwala, Ferns & Petals and La Pinos.

Reelo, a startup specializing in customer loyalty and marketing, has successfully raised $1 million from Gokul Rajaram, an angel investor based in Silicon Valley.

The acquired funds will be used to bolster recruitment efforts, expand into existing and untapped global markets, and refine the platform’s artificial intelligence and machine learning capabilities.

Established in 2017 by siblings Prit and Parin Sanghvi, Reelo offers an accessible and cost-effective solution to enhancing customer engagement in retail environments. The company has established partnerships with several point-of-sale (PoS) billing software providers, including Petpooja, DotPe, and TMBill.

Originally a small-scale venture originating in Ahmedabad, it has rapidly evolved, now boasting a presence in 24 cities. Operating as a Business-to-Business-to-Consumer (B2B2C) Software as a Service (SaaS) platform, it collaborates with offline businesses across diverse sectors. Notable brands leveraging its services include Jawed Habib, Bikanerwala, Gwalia Sweets, Ferns N Petals, and La Pinos.