Elder care startup Samarth Life raises Rs 12 Cr from Aroa Venture Partners


Samarth Life, an elder care startup, has secured Rs 12 crore (approximately $1.45 million) in funding, with Aroa Venture Partners leading the round. Social Alpha and Zhooben Bhiwandiwala from Mahindra Partners also participated in this investment initiative.


The infusion of funds is strategically earmarked to fuel the growth and expansion endeavours of Samarth Life, marking a significant milestone in the company’s journey.


Founded by Asheesh Gupta, Gaurav Agarwal, Anuradha Das Mathur, and Sanjay Ahuja, Samarth Life stands out for its comprehensive care services and tailored subscription plans designed specifically for elderly individuals. Headquartered in Gurugram, the startup also offers a lifestyle card forged through collaborations with insurance companies to extend insurance benefits to elderly citizens.


With a burgeoning community comprising over 35,000 individuals, Samarth Life offers subscription plans ranging from Rs 200 to Rs 15,000 per month to achieve a revenue target of Rs 12 crore by the year’s end.


In addition to Samarth Life, several other players such as Age Care Labs, Goodfellows, KareWise, SeniorWorld, GetSetUp, 60Plus India, ElderAid Wellness, and GenWise operate within the elder care domain, underscoring the growing significance and demand in this sector.


Aroa Venture Partners, a prominent venture capital firm, recently launched a fund with a target corpus of Rs 400 crore (approximately $50 million). Samarth Life marks the maiden investment from this fund. Aroa Venture Partners boasts a track record of backing successful ventures such as Unacademy, Urban Company, and CRED, positioning itself as a critical player in the venture capital landscape.